Gallup US Daily, Social Series, and World Poll Microdata

UVA Library offers mediated access to the Gallup US Daily Poll, Gallup Poll Social Series (GPSS), and World Poll microdata (individual questionnaire-level data) as part of our subscription to Gallup Analytics. Gallup microdata is a great choice if you need to do statistical analysis.  (If you only need trends and the ability to export graphs, check out Gallup Analytics.)  If you are a UVA affiliate interested in using Gallup microdata, please review the guidelines here and contact data@virginia.edu with your request.

Date data most recently received:

June 2020.

License restrictions:

“These documents contains proprietary research, copyrighted materials, and literary property of Gallup, Inc. It is for the guidance of your organization only and is not to be copied, quoted, published, or divulged to others outside your organization. All of Gallup, Inc.’s content is protected by copyright. Neither the client nor the participants shall copy, modify, resell, reuse, or distribute the program materials beyond the scope of what is agreed upon in writing by Gallup, Inc. Any violation of this Agreement shall be considered a breach of contract and misuse of Gallup, Inc.’s intellectual property.”

The license indicates that UVA Library must create custom extracts for you, rather than releasing the full datasets.  Read on for how to access the data.

Gallup Poll Microdata Releases

  • World Poll: 2006-2019.  Updated annually, usually by February (covering the previous year).
  • US Daily Tracker: 2008-2018 (and Well Being for 2019).  Updated quarterly. The US Well Being survey track for 2019 only includes data from January-August 2019 – Gallup discontinued the Well Being poll until a new sponsor is identified.  The US Political and Economic survey track has been incorporated into the GPSS.
  • Gallup Poll Social Series (GPSS): generally 2001-2020.  Each month is associated with a particular topic.

About the World Poll

The World Poll covers the globe from 2006 to the present. You can view the Worldwide (aggregate) results or select a region or a country.  69 countries have been surveyed in all years, and 127 countries have been surveyed in eight or more years.  You can learn more about how the Gallup World Poll works.

Accessing World Poll Microdata

Create an account with Gallup’s World Poll Reference Tool.  This tool allows you to find which questions were asked in which countries which years.  Search by Region, Country, Category, Subcategory, Dates, and Question Text.  Note that for the question text, you only get a search result if you use the exact word that Gallup uses.  For instance, searching by “sad” will not pull up the questions associated with “sadness.”  If you aren’t seeing what you think should be there, try again with a different keyword.  Refer to the World Poll Reference Tool Info Sheet for more details.

The results page will show the QTAG (variable name), short and long-form text of the question, as well as the countries and years asked.  You can also view the Category and Subcategory of the question, which would be helpful to finding similar questions.  You can export a summary of the question information to Excel.

Note that general indicators like gender and age exist as their own QTAGs.

You can also view the QTAGs, Questions, and Response options in the Gallup Worldwide Research and Methodology Codebook (July 2019), although you will not be able to see the countries and years asked.  You might also want to review the World Poll list of variables and variable labels. This is a list created by UVA Library, based on the actual files we have on hand.  Fortunately, the methods documents from Gallup and what we have in the actual files match well.

Once you have made selections, reach out to data@virginia.edu with the following information:

  • QTAGs (e.g., WP6878, WP1220)
  • Dates (e.g., 2008-2012)
  • Countries (e.g., United States, Canada, Mexico)

We will compile an extract and deliver it to you.

World Poll Documentation

Gallup Worldwide Research and Methodology Codebook (Updated August 2018).

Gallup World Poll Dataset Details (covers 2005-2019).

Getting Started with the World Poll Data Set: User Guide for Data Subscribers (2019).

Gallup World Poll: Weighting Process Document (2019).

Best Practices for Using Gallup World Poll (2019).

World Poll list of variables and variable labels.  Produced by UVA Library.  This is a list of all of the variable names and variable labels that are in the files we have available.  Created 18 Oct 2020.

About the US Daily Tracker Poll

The U.S. Dailies cover the United States from 2009 to 2019. You can view the entire US (aggregate) or select an MSA.  (Note that data are not available for each MSA or for each year.)  You can learn more about how Gallup Daily Tracking works.

Accessing US Daily Tracker Microdata

Gallup encourages users to search Gallup Analytics for questions asked in the US Daily Tracker poll.  You can search by keyword, or browse questions by nested topics such as Religion & Ethics, Quality of Life, Health, Well-being, Government & Politics.  Available geographies are the United States, as well as individual states and MSAs.

You can also view the QTAGs and Labels in the Gallup US Daily Tracker Methodology (May 2017), although you will not be able to see the years asked.  It is helpful to review the Methodology document to discover general indicators, such as age and gender.

For better or worse, the variable names change year to year.  Even a simple variable representing age has a different variable name over the course of the years available.  The official Gallup methods documents do not reflect these variable name changes over time very well.  You should verify your selections by viewing the US Daily Tracker list of variable names and variable labels, by year.  This is a zipped folder of spreadsheets created by UVA Library.  Each spreadsheet shows the variable names and variable labels taken from the actual files (by year) that we have available.

The Well-Being portion of the US Daily Tracker was discontinued in 2019.  The Politics and Economics Tracks no longer follow the methodology outlined in the US Daily Tracker methods documents, yet these questions have been incorporated into the Gallup Poll Social Series (GPSS) post mid-year 2019.  See below for more information about the GPSS.

Once you have made selections, reach out to data@virginia.edu with the following information:

  • Questions
  • Years (see time coverage, above)
  • Geographies (USA, states, MSAs)

US Daily Tracker Documentation

Gallup US Daily Tracker Methodology (2017) – Methodology report for the combined Wellbeing and Politics & Economics Tracks for 2008-2017.

Gallup Tracking Methodology 2018 – Methodology report for the 2018 Politics & Economics track.

Gallup National Health and Well-Being Index Methodological Documentation (May 2019) – Methodology report for the 2018-2019 Wellbeing track conducted via mail – addressed based sampling.

US Daily Tracker list of variable names and variable labels, by year.  Produced by UVA Library.  This is a list of all of the variable names and variable labels that are in the files we have available.  Provided as a zipped folder containing csv files, by year.  Created 18 Oct 2020.

About Gallup Poll Social Series (GPSS)

“The Gallup Poll Social Series (GPSS) is a set of public opinion surveys designed to monitor U.S. adults’ views on numerous social, economic, and political topics. The topics are arranged thematically across 12 surveys. Gallup administers these surveys during the same month every year and includes the survey’s core trend questions in the same order each administration. Using this consistent standard allows for unprecedented analysis of changes in trend data that are not susceptible to question order bias and seasonal effects.”  Learn more about GPSS at Gallup. Note that we do not have access to the December Lifestyle poll.

Accessing GPSS

Users should review the documentation listed below, select your relevant variables, and reach out to data@virginia.edu with your request.

GPSS Documentation

GPSS is broken out into themes by month.  UVA Library created these spreadsheets of metadata indicating what you can find in the different months of the GPSS.  Each month’s spreadsheet also reports which year questions were asked.  Political and Economic questions (formerly of the US Daily Tracker) were incorporated into the GPSS in 2019.

Gallup Analytics, Gallup Brain, and non-Gallup Polls

Gallup Analytics provides trends in public opinion polling, using a user-friendly web-interface.  You can export tables, charts and plots, and maps for individual poll question responses.  (You cannot access microdata through this portal.)  This is a great choice if you only want to see trends and export graphs, and you do not need to do any statistical analysis.

Gallup Brain reports aggregate responses to individual questions asked in Gallup Polls going back to the 1930s.  (To reach Gallup Brain, visit Gallup Analytics, and click on Gallup Brain on the bottom banner.)  Use the keyword search to find questionnaires, or browse by date.  Use the “Locate a question” tool to discover similarly-worded questions asked by Gallup over the years.  You potentially could create trendlines going back further than Gallup Analytics with this feature.

Roper iPoll is a strong alternative to Gallup Brain.  Search for questions by keyword.  Download data with RoperEXPRESS.  Create cross-tabs using RoperExplorer.

Polling the Nations offers responses to surveys asked in 100+ countries going back to the 1980s.

Gallup Microdata Access Restrictions: Restricted to U.Va. faculty, staff, and students

UVA students, faculty, and staff may download, use, and manipulate the data. They may create reports and publish externally, redistribute, and manipulate such reports, so long as such externally distributed reports do not contain only Gallup data and so long as Gallup data are not included in a report in a quantity or specificity that could reasonably be deemed to be a substitute for acquiring the data from Gallup. UVA affiliates may not share Gallup data with any third party.  Reports must include attribution when Gallup data are included without modification or are used as a direct source of analysis.

Request Access, and Questions?  Contact data@virginia.edu.

Last updated: 29 Oct 2020